“This content is not available in your region” is one of the most annoying encounters online. Websites often restrict users from accessing content from specific countries worldwide.
While it keeps regular internet users from streaming their favorite content, it also prohibits businesses from retrieving helpful data to reach a wider audience. However, changing the location is one way to access the sites and view the desired content.
Why Do Businesses Need to Change Their Location Online?
To begin with, businesses won’t need to change their online location so long as they can access the desired content. However, they’d need to alter their region to view the websites when faced with geo-restricted sites.
Otherwise, they’ll fail to harvest competitor information stored on websites. Here’s why businesses need to change their location.
Competitor Analysis
If you’ve recently started your online business, you’d need to search about your competitors in the market. Further, if you intend to expand your business to other countries, you’d need to view beneficial data to rethink your business practices.
A look into the best strategies of your competitors gives you an idea of where you lag. Besides, you learn the techniques that attract more customers to gain a competitive edge.
Lead Generation
Geo-blocking would stop you from gathering data that may help bring in new customers. Lead generation refers to discovering your potential customers and gaining their interest in your brand to move them through the sales funnel.
This requires you to collect their contact information and pitch them at the right time. However, restrictions may keep you from completing the lead generation process efficiently. Therefore, you’d need to change your location because it would be the need of the hour.
Ad Verification
Ad verification means to confirm whether your ads were displayed in the agreed-upon format. It also allows you to verify sites that show your advertisements.
For instance, a few sites may not match your business needs. Ad verification enables you to ensure that the advertisers aren’t displaying your ads through such websites.
Brand Monitoring
How can any business know what their customers say about them online? Are they satisfied with the products and services, or is it otherwise? Brand monitoring helps companies to identify their best and worst practices.
It helps ecommerce owners know what customers like about their products and what they expect to change. This valuable information allows brands to tweak their strategies per consumer needs.
However, because restricted content keeps brands from monitoring their business, companies would need to change their location to access data.
Price Monitoring
Setting a competitive price is crucial to business growth. It keeps you from losing market share to competitors by controlling the competition. Your product price must align with the competition to sell more and maximize revenue.
Therefore, new and old entrepreneurs monitor the competitor prices to stay at the top. But again, geo-blocks may stand in the way, keeping you from taking actionable steps for your business.
Therefore, companies change their location to trick the websites into believing they’re accessing content from a different area.
What Are Proxies and How Do They Work?
Proxies provide a gateway between the internet and the users. Your device connects to the internet using an IP address. It gives way to the incoming and outgoing data with a return address for authentication.
However, a proxy server uses its own IP, keeping the web from accessing your IP provided by the Internet Service Provider. Therefore, it masks your real IP address.
Say you’re in the US and want to access a website only available in Iran. You can connect to a quality Iran proxy (likely a residential Iran proxy) and view the desired content. Plus, your identity is safe, and so is your personal data. Here’s how a standard proxy server works:
- You enter a site’s URL into your browser.
- The proxy will receive your request.
- The proxy will route your request instead of sending it directly to the web.
- The web server will share response data with the proxy server
- You will receive the request via the proxy.
So, the web server never gets to know your identity or IP, and you successfully access the content you want to.
Conclusion
Geo-blocking concerns you when you want to access certain information for business purposes.
The technology has advanced staggeringly, and several technologies allow you to view the content for price monitoring, lead generation, competitor analysis, and ad verification.
Installing and connecting to it is all it takes to access restricted sites and retrieve valuable online data.
