If you’re active on both TikTok and Instagram, you might wonder how to grow your followers across both platforms. TikTok content creation is a great way to bring attention to your Instagram account, but you need the right strategy to make it work.
In this blog, we’ll break down simple and effective ways to use TikTok to grow your Instagram. No complicated marketing tricks—just easy-to-follow steps that anyone can use.
Why Should You Link TikTok and Instagram?
TikTok and Instagram are two of the biggest social media platforms today. While TikTok helps creators go viral quickly, Instagram is great for building a personal brand over time. By using both, you can reach a bigger audience, increase engagement, and attract more followers.
Cross-promoting between TikTok and Instagram allows you to direct your TikTok audience to your Instagram profile, where they can see more of your content, stories, and posts.
Step 1: Add Your Instagram to Your TikTok Profile
The easiest way to bring TikTok followers to Instagram is by linking your Instagram directly to your TikTok profile.
How to Do It:
- Open TikTok and go to your profile.
- Click on “Edit Profile.”
- Find the option “Add Instagram” and tap on it.
- Log into your Instagram account and connect it.
Now, whenever people visit your TikTok profile, they will see an Instagram icon that takes them directly to your page. This makes it super easy for them to follow you on Instagram without any extra steps.
Step 2: Tell People to Follow You on Instagram
It may sound simple, but sometimes, all you need to do is ask. In your TikTok videos, mention your Instagram and tell people why they should follow you there.
Tips for Promoting Your Instagram on TikTok:
- Say It in Your Videos – At the end of a TikTok video, remind viewers to follow you on Instagram.
- Use Text on Your Videos – Add a line of text like “More behind-the-scenes on my Instagram: @yourusername.”
- Pin a Comment – Write a comment saying “Follow me on Instagram for more content!” and pin it to the top of your video.
Step 3: Repurpose Your TikTok Videos for Instagram Reels
Instead of creating separate content for both platforms, reuse your TikTok videos and post them on Instagram Reels.
How to Do It:
- Download your TikTok video without the watermark using online tools.
- Upload it to Instagram Reels.
- Add relevant hashtags and captions to attract viewers.
- Post and encourage TikTok followers to check out your Instagram.
This method helps you reach a new audience on Instagram while using the content you already created for TikTok.
Step 4: Create Exclusive Content for Instagram
To give people a reason to follow you on both platforms, post something special on Instagram that they can’t find on TikTok.
Ideas for Exclusive Instagram Content:
- Behind-the-scenes footage of your TikTok videos.
- Longer versions of your TikTok videos.
- Daily stories with updates, polls, and Q&A sessions.
- Photo posts that match your TikTok brand.
By offering different content on Instagram, you encourage TikTok followers to follow you there too.
Step 5: Use Your TikTok Bio to Promote Instagram
Your TikTok bio is the first thing people see when they visit your profile. Make sure it encourages them to check out your Instagram.
For example, instead of a basic bio, write something like:
Follow me on Instagram for exclusive content!
Also, don’t forget to check out this detailed guide on how to create the perfect bio for Instagram to make your profile stand out.
Step 6: Run Contests and Giveaways
People love free stuff. Running a simple contest where TikTok users must follow you on Instagram to enter is a great way to grow your audience.
How to Run a Cross-Promotion Giveaway:
- Announce the giveaway in a TikTok video.
- Ask people to follow your Instagram to participate.
- Pick a winner from your Instagram followers.
- Announce the winner on both platforms.
This method can bring a big boost of new Instagram followers while keeping your TikTok audience engaged.
Step 7: Collaborate with Other Creators
Working with other content creators is one of the fastest ways to grow on both TikTok and Instagram.
How to Find Collaboration Opportunities:
- Look for TikTok creators with a similar audience.
- Reach out and suggest making a duet, reaction, or collab video.
- Ask them to mention your Instagram and do the same for them.
This strategy introduces you to new audiences, helping you gain more followers on both platforms.
Step 8: Use the Right Hashtags and Trends
Hashtags and trends are essential in TikTok content creation because they help your videos get discovered. When posting TikToks, use hashtags that match your niche and audience.
Popular hashtags like #fyp, #viral, and #trending can boost your visibility, but also add niche hashtags related to your content. The more people who see your videos, the higher the chance they’ll check out your Instagram.
For more insights on how to plan a winning TikTok content creation strategy, explore this guide.
Final Thoughts
Growing your Instagram through TikTok isn’t difficult—it just takes consistency and the right approach. By linking your Instagram, repurposing content, and actively promoting your account, you can turn your TikTok audience into loyal Instagram followers.
Remember to:
- Link Instagram to your TikTok profile
- Mention your Instagram in TikTok videos
- Reuse TikTok videos for Instagram Reels
- Offer exclusive Instagram content
- Use your TikTok bio wisely
- Run contests to attract Instagram followers
- Collaborate with other creators
- Use trending hashtags
The key is to keep it simple, be consistent, and engage with your audience on both platforms. Over time, you’ll see your Instagram following grow as your TikTok presence strengthens.
Start applying these strategies today and watch your Instagram numbers go up.
